Mission, Vision, and Values Workbook 

Defining or refining these are vital to your business foundation. Don't skip this step as it is important for your business planning for the next few quarters!

• Your Mission describes the action that you want your business to accomplish. Think of it like the purpose of your business.

• Your Vision describes what you want your business to look like in the future. It is the reason why you’re running your business. Think of it like your “big dream” for your business.

• Your Core Values are the guiding principles of your business. A few examples of core values are honesty, respect, welcoming others, creativity, doing your best, and responsibility.