Here’s the hard truth: The “fly by the seat of my pants and pray it will all work out” approach will not get you there.

You’ve been able to package up your skills and talents and change your clients’ lives for the better, helping them set major goals, brainstorm solutions and take risks. Now it’s your turn to approach your business growth and goal setting from a strategic perspective.

Running a business can often feel like running on a hamster wheel if you’re not paying close attention to your productivity. I can imagine that when you started your business, one of the things you were looking forward to was freedom — time freedom, financial freedom, and opportunities to find your own fulfillment. However, many business owners feel that their lives became more overwhelming, unsustainable, and unfulfilling after they started their businesses.

If you’re not getting to enjoy the life circumstances that you hoped for when you started your business, I want you to know that it doesn’t have to be this way. The road to transformation starts with your productivity.

There is a lot of noise in the online space these days about whether social media advertising is an effective way to grow and scale a business. On one side of the fence are those who believe that organic growth is the way to go, while others believe that using ads is the easiest method.

Whether you are for or against using a paid ads strategy in your business, measuring advertising effectiveness is absolutely critical in finding success. When you measure and analyze your advertising effectiveness, you’re able to strategically create effective ad campaigns which save you time, money and energy!  

Did you know that that there are so many other metrics in a growing business that have little to do with revenue, but have everything to do with success? These are called your key performance indicators (KPIs). A KPI measures how effective your business is and allows you to evaluate how close you are to achieving your goals. Think of it as a feedback loop, if you will, on exactly how you are doing now and what it could be like in the future.

Of course, before you can go and stamp out your KPIs, you need to be crystal clear on what your business goals are and ensure that they are measurable goals.

Always keep your eyes and your mind open to the possibility of “bad” data. New research from Experian Data Quality shows that inaccurate data has a direct impact on the bottom line of 88% of companies, with the average company losing 12% of its revenue.

Misleading data has become commonplace for entrepreneurs as data becomes easier to collect and more necessary to utilize. Our online business world relies heavily on analytics, but like any other area of life, errors can happen. It’s important to be aware of this fact and to keep our eyes open for misleading data, even when you think your data collection methods are foolproof.

Sales funnels help you guide leads towards converting and purchasing from your business. No matter what type of business and product combination you have, tracking your sales funnel metrics is absolutely vital. The data is what lets you keep your funnels running effectively.

Sales funnel metrics are pretty easy to track and calculate. Moreover, they are going to benefit your business in so many ways. Tracking these 5 metrics within your sales funnels will help you improve and see even better results in your business. Let’s dive in and see how.

My clients frequently ask me what the best or most successful sales funnel for them to use is. The truth is, the best sales funnel for your business is the one that performs the best in your unique situation. A sales funnel is the journey your customers take from discovering your business to making their first purchase with you.

To build a sales funnel effectively, you need to be tracking your data and taking action based on the insights the data shows. You might have make some lucky guesses or arrived at the right conclusions in the past by chance, but data is the way to know with certain what is happening and ensure that your business keeps moving forward. Here are 3 data-driven strategies you can use to improve your sales funnel.

Launch metrics are a way to measure your growth launch after launch. The only way to be certain about what is working and what is not is to track and monitor your data. It is important to remember that metrics aren’t goals themselves, but rather a measurement of goals and objectives. Setting the right metrics and keeping an eye on them is crucial to tracking your progress and making sure you’re on track with your launch strategy.

Did you know that tracking the right metrics means you are 2 times more likely to hit your business goals? That sounds like a good use of effort! Today, we're talking about 3 ways that launch metrics can boost your business and 5 metrics that I recommend tracking.

As a business owner, you have a lot on your daily to-do list, and therefore being productive and spending your time efficiently is absolutely essential. What if you could learn to save time in every aspect of your business? With a little strategy and prep work, you can start delegating, strategizing and planning your time efficiently.
I know you have heard this before, but building systems for your business truly does save you time, allowing you to check off your to-do list faster and start achieving your goals sooner! These tips will help you learn to be more productive with the time you spend in your business, thus allowing you to work less and earn more!

You have decided that tracking metrics is important for your business success, but where do you start? KPI tracking is an essential tool for growing your business. Today, let’s review what key performance indicators are, how to determine which ones to track, and how to get started with this important step in your business growth.

Trying to be on every single platform, marketing to every single person, will cause you to burn out fast. You just can’t possibly be on every single one of them and be effective. So what can you do? How do you know which platform is going to be most effective for you and your business?

The bounce rate that you see in Google Analytics shows you the percentage of visitors to your website who immediately leave your website after viewing just one page. While the definition of a bad bounce rate will depend on the type of website you have, if you have a bounce rate of 70% or more, this is is something to pay attention to. Here are 8 reasons why you may have a high bounce rate on your website:

Google Analytics is a tool that is used by almost 30 million websites in an effort to understand user behavior and create a more optimal user experience. So, it’s no surprise marketers and website owners had a lot of questions when Google announced the switch to GA4. But before you get stressed out and think this is one more headache to add to your ever-growing list of things to be researched and taken care of in your business, remember that this is more than a year away and there is plenty of time to update your setup.

In this blog post, we will look into the 4 different types of goals you can set up in the Google Analytics Conversion report. Please be aware that, as with other GA tools, goals are not retroactive. The data can only be tracked once the goal is set up, so it is important to set this up early on to gain the most insights.

Do you know exactly what your visitors are doing on your website? I mean exact - things like what pages they are entering and exiting your website through, what content pieces they are most interested in, and how much time they are spending on specific pages. Well, no worries, you do not have to go around polling your customers or guessing. Google Analytics can help you answer these important questions.

I understand that as the owner of a service-based business, you have a lot on your plate. What if I told you that by adding Google Analytics, you can quickly gain insights into your current audience and what marketing activities are actually working for you? Armed with this information, you can reduce your effort on areas that are not producing a ROI. This actually allows you more space and time on your calendar!

Many of the business owners I work with KNOW they should be tracking things, but are unsure where to start and are paralyzed before they even begin. (Flashback to staring at a blank white piece of paper in school, anyone?)

There are so many more indicators to the health of your business than just your revenue! In today’s blog post, we’ll go over what key performance indicators are, how to choose which KPIs to track and most importantly how to get started!

Did you know there is a connection between Google Analytics and your copy? “How so?” you might ask. “Google Analytics seems like math and numbers, and copywriting is all about words and language.” Keep reading as I am going to show you how paying attention to a few key areas in Google Analytics can make you a better copywriter.

If numbers, data, and analytics are outside your comfort zone, and you are just about ready to close this page, hold on. Understanding your metrics does not need to be painful or hard. A dashboard will give you valuable insights into your marketing funnel from start to finish, your sales by product over time, your website traffic, the actions people are taking on your site, and much more!

With an analytics dashboard, you can take advantage of your data without the hassle. You’ll be able to make strategic, data-based decisions using a real-time, all-in-one tool that shows you only what you need to know.

Misconceptions about your analytics tracking system can be an issue. They can certainly change your perspective and could even cause you to make poor marketing decisions. So what do you need to learn (or unlearn) about tracking to make the most of your analytics? Today, I want to go over 3 common myths or mistakes I see when working with clients.