If you're launching a new program, it's essential to keep in mind that the ultimate goal is to generate revenue. Even more important than top-line revenue, though, is profit (what you have left after paying your expenses)! One way to achieve this is by using data to guide your decisions and make informed choices. Specifically, looking at your launch data can help you double your revenue in your next launch.

I know that many of you, as business leaders, are overflowing with creative ideas for new offers. However, all these offers can prove difficult to manage without a clear and concise business strategy. Think about it: do you, the business leader, know how profitable each of your offers even are?

In the online business world, launches are all the rage. Some love them, and some hate them. Regardless of the type of launch you choose, or whether they are your favorite thing to do or not, using data to design a powerful launch plan will maximize your results. If measuring metrics and crunching numbers aren’t among your many talents, don’t worry! This post has got lots of great ideas to consider designing your next launch plan.

Launch metrics are a way to measure your growth launch after launch. The only way to be certain about what is working and what is not is to track and monitor your data. It is important to remember that metrics aren’t goals themselves, but rather a measurement of goals and objectives. Setting the right metrics and keeping an eye on them is crucial to tracking your progress and making sure you’re on track with your launch strategy.

Did you know that tracking the right metrics means you are 2 times more likely to hit your business goals? That sounds like a good use of effort! Today, we're talking about 3 ways that launch metrics can boost your business and 5 metrics that I recommend tracking.

Don’t make these common mistakes when you are launching your next course!