Pricing is a crucial element of your business strategy — one of the most critical decisions you’ll make in your business. Pricing is a balancing act between making a profit and being competitive in the market. Finding the sweet spot between the two can be challenging, but it's crucial for the success of your business. In this post, I'll show you how to optimize your pricing strategy to maximize your profits while also meeting the needs and expectations of your customers.

There is a lot of noise in the online space these days about whether social media advertising is an effective way to grow and scale a business. On one side of the fence are those who believe that organic growth is the way to go, while others believe that using ads is the easiest method.

Whether you are for or against using a paid ads strategy in your business, measuring advertising effectiveness is absolutely critical in finding success. When you measure and analyze your advertising effectiveness, you’re able to strategically create effective ad campaigns which save you time, money and energy!  

A lot of online business owners like to spend some time at the end of each quarter looking back and reflecting as well as making plans and setting goals for the next 90 days. It is a good time to pause and check-in and evaluate how you are meeting your goals.

When you start to analyze the previous quarter and decide on goals for the upcoming quarter, it is vital that you review your KPIs and metrics. Remember, friends, that data does not lie. You no longer have to guess or use your subjective feelings to know where you are at meeting your targets; simply analyze the data and the answer will be right in front of you.

Trying to be on every single platform, marketing to every single person, will cause you to burn out fast. You just can’t possibly be on every single one of them and be effective. So what can you do? How do you know which platform is going to be most effective for you and your business?

The bounce rate that you see in Google Analytics shows you the percentage of visitors to your website who immediately leave your website after viewing just one page. While the definition of a bad bounce rate will depend on the type of website you have, if you have a bounce rate of 70% or more, this is is something to pay attention to. Here are 8 reasons why you may have a high bounce rate on your website:

Google Analytics is a tool that is used by almost 30 million websites in an effort to understand user behavior and create a more optimal user experience. So, it’s no surprise marketers and website owners had a lot of questions when Google announced the switch to GA4. But before you get stressed out and think this is one more headache to add to your ever-growing list of things to be researched and taken care of in your business, remember that this is more than a year away and there is plenty of time to update your setup.

Google Analytics’ Acquisition Report is designed to help you track where your website traffic is coming from. It helps you make important decisions like where you should spend your efforts and marketing dollars – so you don’t end up wasting your time, energy and resources on platforms that don’t drive traffic and business to your website. 

How often are you using your traffic data to guide your marketing strategy? Do you regularly look at this data to gain insights into what your traffic is currently doing? If you are like most business owners I work with, the answer to that question is no.

When you make smart data-driven marketing decisions, you will know that you are creating the right content for the right audience at the right time. That sounds sweet, doesn’t it? You can use data to up your marketing game. By learning and understanding more about your customers, you can give them the content they desire.

Every business should be tracking important metrics; however, there is not a one-size-fits-all approach to follow. The metrics you should track depend completely on the strategic objectives for your business. I suggest mapping out the customer journey or user experience to determine where to start.

IT IS IMPORTANT that you keep track of each step of the experience or action you want the customer to take. This data becomes so vital when looking for opportunities for growth and improvement in your funnel. Measure, change your actions, and measure again.

Business owners today have access to more data than ever before. Data is swirling all around us and, truth be told, it can be overwhelming and paralyzing not knowing where to even start. Almost every software tool you use in your business today has key metrics that it tracks.

Today, I want to focus on 3 key areas of metrics that can help you grow your business FAST!! Understanding where your users are coming from, what actions they are taking, and the results of those actions will allow you to get more clients, make more money, and ultimately grow with more certainty.